Finding the Right Source of Funding

Finding just the right financing to start or expand your company is a complex process that involves uncovering sources of money, using the proper means and evaluating whether the timing is good. If the economy is slow, it’s more difficult to raise cash — no matter how clever your business plan is. You should consult

Ronald J. Cappuccio, J.D., LL.M.(Tax) business attorney at (856) 665-2121

to help you legally plan your business financing.

There are several ways to initially finance your business:

personal funds,
cash injections from family
Round Robin

Financing is often done through “rounds” over time and may involve one or more sources. Expect to wait about six months from initial contact to actually receiving the cash. Because the value of the business may rise between rounds of funding due to increased numbers of customers or new products and services, later investors may get less percentage ownership for their investment.

Initial financing is frequently due through friends, loans, venture capital firms that specialize in financing new businesses and wealthy angel investors who have no institutional affiliation. Nevertheless, this process is complex. Your lawyer can help make sure that the deals you make are in your best interest. The key issue frequently is negotiating the amount of control you retain in the company. After all, it was your idea and you don’t want to lose ownership.

Here is a summary of the major sources of start-up financing:

1. Personal Funds

This is the most common source and is often preferred because it lets you and your co-founders maintain control. Most importantly, it shows your commitment to the enterprise, which can help you develop a strong position for later venture capital financing. Another advantage is getting you into business faster, without the delays that can accompany efforts to attract outside capital. One source of personal financing is the cash value of whole life insurance policies you may have. You may have accumulated a considerable cash surrender value that you can borrow against.

2. Venture Capital

This is usually a good source of money, if you are able to negotiate reasonable and acceptable terms that relate to your control over the company and the return that venture capitalists expect from their investment. Some investors may insist on taking an active role in strategic planning and company operations. Professional advice can really help in these negotiations, particularly when bargaining power may not be equal on both sides of the table.

3. Friends and Angels –

Here you may be able to get good terms, but be wary of unrealistic expectations. Friends and angel investors may be unsophisticated and have unbalanced portfolios and that can lead to friction and intrusiveness during the volatile ups and downs that most start-ups experience. This financing also tends to be a one-time deal, so there’s little chance of getting them to boost their investments later.

4. Other Sources –

Banks and federal and provincial agencies offer loans for new businesses and you should investigate any that seem suitable for your venture. In addition, you can sometimes find other companies that may finance the development of a product in exchange for either taking an interest in it or acquiring it at some point. Former employers or industry peers can be tapped in this way.

The rest of the story

Finding the initial capital is just part of the process. You will also want to determine the best means of acquiring the money by choosing between stock offerings, loans, mezzanine financing, and the like. Further, timing counts. The current economic climate always has a significant effect on how you raise money, how much you get, and how fast you grow.

Ronald J. Cappuccio, J.D., LL.M.(Tax) business attorney at (856) 665-2121

can provide professional legal advice from the outset and help you by continuing during the process to help ensure you get the best deal with the best terms. For example, proper guidance can help minimize your tax bill and bring you through a successful initial public offering when the time is right.

Finding and signing the right deal takes good planning. The success of your venture and continued control over the business is at stake.